Kids Luv fundraiser sends message and money to raise awareness for college students financially unable to complete college.

Posted by Sarah Piehl

  • June 11, 2012 link

Pacific Palisades: Last weekend Kids Luv held a fundraiser at P2 (formerly Pali Skates), to raise awareness for students who are financially unable to complete a college education. Kids Luv is a new clothing brand based on a collection of books written by children, to help raise awareness on issues that face the young generation today.

The daylong event drew crowds all day and into the evening. Face painting, popcorn, cotton candy, tie dying and a volunteer DJ were a big hit. Children were invited to draw and write what the earth means to them. If their work is selected, it will appear in an upcoming book, “Kids Luv the Earth.” Others titles include, “Kids Luv Politics,” “Kids Luv Growing Up,” Kids Luv The Ocean,” “Kids Luv Love” Kids Luv Cooking and ” Kids Luv Healthy Cooking.”

Kids Luv was founded in 2009 by Julie Herwerden, whose daughter Poppie was denied a loan in her final year of college at Parsons in New York. A teacher of art and tutor in the Pacific Palisades, Julie found a way to help all students affected by this situation. Last year more then one million students were denied access to federal loans according to the Project on Student Debt.

All the profits from the books and merchandise sold on June 2nd & 3rd, 2012 will go to Scholarship America. Scholarship America mobilizes support for students getting into and graduating from college.

The event was well supported, including several Palisades merchants, like P2 for hosting the event and selling Kids Luv merchandise in the store, Mayberry’s restaurant for making Hannah’s Home Style Mac N Cheese recipe from “Kids Luv Healthy Cooking” and Lenny’s Deli for the Kids Luv cookies and peanut butter and jelly sandwiches, for the event.

Several of Julie’s Art Students (Cassie, Drew, Abby and Elena) made friendship bracelets and necklaces to make money to contribute to the cause.

This Kids Luv event raised enough money to send $1,000 to Scholarship America.

Kids Luv t-shirts are on sale at P2 in the Palisades, and all the books and tshirts are available online at